Is Lose It Free? What the Free Plan Includes in 2026

Yes, Lose It! is free: the app costs nothing to download, and its free basic plan gives you calorie tracking, a personalised weight loss plan and community support. The faster logging tools are not free, though. Lose It!’s own store listings put photo meal logging, AI voice, the barcode scanner, advanced macro tracking and intermittent fasting in Premium, and the US App Store shows a “year of premium features” item at $39.99.

Disclosure: this page is written by the Calo AI Team. Calo AI is our own app, and we have no link to Lose It! or its owner, FitNow, Inc. Every Lose It! fact below comes from its App Store and Google Play listings, checked on 9 November 2026. Prices and plans change, so treat them as a snapshot.

What do you get with Lose It! for free?

Lose It!’s App Store and Google Play descriptions both have a section called “Lose It! free basic features”, and it lists three things:

• Calorie tracking. Log meals and exercise and chart the data on your phone.
• A weight loss plan. Lose It! builds a plan from your body composition, activity level and habits, with a personalised daily calorie budget and weight loss schedule.
• Community support. Add friends and join groups to stay motivated.

On the free plan you log food by searching the database, which the listings describe as “a global food database of 56+ million items and recipes”. That is enough to set a calorie budget, log what you eat and watch the trend on your weight chart.

Which Lose It! features need Premium?

Everything in the “Premium plan features” section of the listings costs extra. Here is how the two plans line up, taken from the US App Store and Google Play descriptions:

Two of these catch people out. The barcode scanner sits in the Premium list, so free users type the name of a packaged food instead of scanning it. And advanced tracking covers macronutrients such as protein, carbs and fat, so detailed macro tracking is a Premium feature too.

The listings also describe a new GLP-1 tracker for logging your medication and viewing estimated GLP-1 levels. They do not put it in either the free or the Premium list, so check inside the app if this is the feature you need.

How much does Lose It! Premium cost in the US, Canada and Australia?

Lose It! does not publish a price list in its store descriptions. What you can see is the list of in-app purchase items on each App Store, which on 9 November 2026 showed:

The App Store items do not say which billing period most of them cover. Several items share the same name at different prices, which usually means offers, regional deals or different plan lengths. The one clearly labelled yearly item is the US “year of premium features” at $39.99, which works out at about $3.33 a month. The price on your own upgrade screen is the one you pay.

The lifetime items stand out. If they are a one-off payment instead of a subscription, they can suit you if you know you will use the app for years. The listing does not explain what they include, so check the exact wording on the upgrade screen before you buy.

How do Lose It! subscriptions renew and cancel?

The US App Store listing says the Premium subscription is charged to your Apple account, that “the yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours” before the period ends, and that you manage auto-renew in your account settings. In practice that means:

1. Cancel where you paid. On iPhone, open Settings, tap your name, then Subscriptions. On Android, open Google Play, then Payments and subscriptions.
2. Do not leave it to the last day. Turn auto-renew off at least 24 hours before your renewal date.
3. Save anything you want to keep. Take screenshots of your weight chart and recent logs before you change plans, so you have your history whatever happens.

Lose It!’s listings do not describe a free trial, so we have not listed one here. If your upgrade screen offers a trial, read when the first charge happens before you start it.

Does the free version of Lose It! have ads?

Yes. Lose It!’s US Google Play listing carries the labels “Contains ads” and “In-app purchases”. The store listings do not say whether Premium removes ads, so if an ad-free app is the reason you would pay, check the upgrade screen first.

Is Lose It! Premium worth it?

It depends on how you log. Premium is likely worth it if:

• You eat a lot of packaged food and want to scan barcodes rather than search for every item.
• You want to track protein, carbs and fat in detail, or other metrics such as blood pressure or glucose. Our macro calculator gives you gram targets to start from.
• You already wear a Fitbit or Garmin, or use Withings scales, and want them synced.
• You want photo or voice logging and prefer to keep everything in one app you already know.

The free plan is probably enough if you mostly need a daily calorie number, you eat similar meals most days, and you are happy to search for foods. The free weight loss plan and calorie budget are the core of the app, and they cost nothing.

Lose It! does a lot well. Its Google Play listing says it launched in 2008, it is rated 4.8 stars from 784K ratings on the US App Store and 4.6 stars from 185K reviews on Google Play, where it has 10M+ downloads. Its free plan is simple and its paid plan is cheap compared with MyFitnessPal, which lists Premium at $79.99 a year in the US on its own premium page (checked 19 October 2026). Our Lose It vs MyFitnessPal page compares the two in detail.

What are the free alternatives to Lose It! Premium features?

If the feature you want sits behind the Lose It! paywall, another app may include it free:

Free plans change too, so check each app’s own page before you switch. Our Lose It! alternatives page looks at switching in more depth.

Where does Calo AI fit?

Calo AI is a free calorie tracker for Android, with a web app at caloai.fit/app that works in the browser on iPhone, iPad, Mac and PC. Every feature is free: AI photo meal scanning, voice and text logging, personalised meal plans using dishes from your own country’s cuisine, an AI nutrition coach, an intermittent fasting timer, step tracking, and weight and macro analytics.

To be fair about the trade-offs: the free version shows ads, including an ad before each meal scan, and there is a short timer between AI coach messages. Optional Premium removes the ads and waiting but adds no extra features. Calo AI has no barcode scanner, no native iPhone app and no fitness device syncs, so Lose It! Premium is the better fit if those matter most to you.

Photo results are estimates, and portion size is the hardest part for any photo tracker. Describing the dish or correcting the result by voice or text gives a closer number, and our guide on how accurate AI calorie trackers are explains why. Calo AI sets your calorie target with the revised Harris-Benedict equation and a relaxed, steady or aggressive deficit, never below 1,200 kcal for women or 1,500 kcal for men. You can see the maths for yourself with our calorie deficit calculator.

You can try the Calo AI web app free or get it on Google Play.

A note on safety: if you are pregnant or breastfeeding, under 18, or have diabetes, PCOS, kidney disease or a history of eating disorders, speak to a doctor or registered dietitian before following a calorie target from any app. If you take a GLP-1 medication, follow your prescriber’s advice on eating. Real results vary from person to person.